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Knowing who you are and where you belong.


Māori from around the motu talk about what whakapapa means to them.

Iwi radio station Te Hiku o te Ika chose whakapapa as the topic of its entry for the E Tu Whānau Best Ad Award 2014. The award was part of Ngā Tohu Reo Irirangi Māori, Iwi Radio Awards held in Rotorua on 12 April. You can listen to the Te Hiku o te Ika ad here.

To one tane it’s about who you are and where you come from, and carvings on your marae help you work it out.

Another tane says it can mean lots of things - the trees and where they come from, it’s really big, not just genealogy.

Someone else describes it as links back to Hawaiki, and talks about how moko is part of your whakapapa.

A wahine we talked to described it like this – “In our iwi it is something that never changes, and no one can ever take it away from you. Every whānau member’s whakapapa is most important;  if they are born of greatness, which is whakapapa, then they deserve the best.”

“Whakapapa. Our connection to all things and each other”

Listen to the award winning ad by Te Hiku o te Ika here

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